Try to sum up the goals + mission of your business in one sentence. Make sure to include who your ideal audience is, what your business has to offer, as well as how they benefit from your service/product.
What do you do that’s different or helps make you stand out? (Be specific about your Value Proposition)
Eg. A customer calls, then fills form, then sets appointment for a consult, etc.
This is your profit over the life of that customer.
Try to be specific! Are they a particular demographic? What adjectives describe them? Where do they shop? Tell us about who you want to do more business with.
Are there any questions that you find yourself answering a lot?
If you’re targeting national, just type US, Canada, Mexico, international, etc.